Webinar explores how to use text message marketing – Fast Casual

Text messaging is one of the hottest ways to market a foodservice brand, which explains why a recent webinar hosted by VIPinsiders and RepeatMD drew a record turnout of listeners.

A panel of experts shared tips on the trend, covering how to use text messaging to generate revenue, how to create an engaged customer database, what the CAN-SPAM Act requires and how leaders such as Starbucks and Chick-fil-A are using the tool successfully.

Listeners heard from Philipp Sitter, founder and CEO of VIPinsiders and RepeatMD; Chris Chomenko, vice president of sales at VIPInsiders and RepeatMD, and Fajar Hassan, who serves as marketing director at EggHaus Gourmet and King’s BierHaus.

Attendees discovered why text messaging is fast replacing social media as a top marketing tool for many businesses, and how brands like Starbucks and Chick-fil-A are seeing a 98% open rate from text messaging and an 86% open rate in the first 60 seconds.

Listeners also learned the importance of promoting deals with expiration dates, the importance of offering a reward for immediate sign up, the importance of offering the user a personal value, and what frequency of texting gets the best results.

To view the webinar, go to this link.